Sounds too good to be true? Of course it does. If it was that easy, you’d do it, right? Let’s work through an example.

Say you’re earning £35 per hour. Any time you spend doing a task which you could pay someone less than £35 (eg £15) per hour to do is money lost (£35 – £15 = £20 per hour).

Let’s say you pay an assistant £10 per hour to do the work. You have just made £25 profit on that hour, and have one extra hour you didn’t have before, so you can use this “extra” hour to earn at £35 per hour.

£35 from the work you’re outsourcing   PLUS
£35 from the work you’re handing yourself   MINUS
£10 that you’ve paid the assistant

Equals £60 per hour income, whereas before you were making £35 per hour, an increase of 71%.

Clearly you’re not going to be able to outsource ALL your work, but in every job there is work that simply does not need you to do it.

If you’re a web developer, for example, how long do you spend populating clients’ sites with their material? Formatting from Word and constructing forms? Too long? Wouldn’t you rather get someone else to do that?

Or if you’re doing research, how long does it take you to turn a long-list into a short-list?

Or if you’re running an online store, how much of the order processing is a constructive use of your time?